News organizations need mobile-first strategy « Pursuing the Complete Community Connection
News organizations are belatedly, reluctantly and often awkwardly pursuing “web-first” strategies. As we fight these web battles, I am increasingly coming to believe that “web first” is what the military would call fighting the last war. News organizations need a mobile-first strategy.
“Web first” was a tremendously difficult concept for journalists and newspaper companies.
Publishers and editors worried about “scooping ourselves” and “cannibalizing” our core product. Editors and reporters thought “web first” meant posting our newspaper stories online before the press rolled (but often after the late newscast). Advertising staffs thought web strategies meant upselling print customers into annoying pop-up ads or ineffective banners.
Well I read this the day after the earth quake in Chile and there is next to nothing in the national main stream media, BBC website was slow in updating its content and it predominantly stayed as a fixed piece. Compared to Twitter; news and updates constantly changing with links to photos and news organizations when they had it
~ by Gary Austin on February 28, 2010.