BBC tells news staff to embrace social media | Media | guardian.co.uk

BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in producing stories.

“This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel.

Read the rest via BBC tells news staff to embrace social media | Media | guardian.co.uk.

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~ by Gary Austin on February 11, 2010.

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